48+ Shmoop Logos Pathos Ethos PNG. And none of them involve dangling a watch in front of their eyes or asking them to stare into a spinning, spiraling wheel. There are some little tricks of the trade you can use when trying to bring readers around to your point of view.

It may seem like a small thing, but choosing the right font (and coordinating those fonts!) for your logo, website, or newsletter is crucial. While it's commonplace to start by establishing ethos, you should live up to it during the entirety of your message. Submitted 2 years ago by bestinvalidusername1450.

You must trust your sources, and your readers must trust you.

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